About Monique Waters

Monique Waters is an experienced marketing leader with over a decade of experience shaping brands and client experiences across professional services, technology, and international markets. At Anton Ammar, she leads marketing and engagement, focusing on building meaningful relationships and ensuring the firm’s reputation for trust, precision, and partnership is reflected in every interaction.

Monique designs engagement strategies and touchpoints grounded in empathy and insight – creating experiences that make clients feel understood, valued, and supported before, during, and long after a transaction. She builds structured relationship systems that blend technology with a personal touch, helping the firm stay meaningfully connected across its network of clients, brokers, lenders, OEMs, and advisors. Through her leadership in industry events, collaborations, and thought leadership, she ensures Anton Ammar shows up in the business aviation community as a trusted and enduring partner.

Known for bringing structure to complexity, Monique combines creativity, clarity, and consistency to ensure every aspect of the brand experience delivers quality and care.

She began her studies in Cape Town with a focus on art direction, where her love for creative storytelling evolved into a passion for marketing and brand building. Outside of work, Monique is deeply family-oriented and volunteers with Guardians of Hope SA, a children’s safe haven, reflecting her commitment to community and impact beyond the workplace.